Reference: - Research by Buddy Media - http://www.jeffbullas.com
In today’s D-Gen (digital generation) or I-Gen (Internet generation) ‘socialsphere’ we are all focused on increasing our fan base. Who doesn’t like to be ‘liked’? However is that enough?
Are your ‘fans’ actually interested in who you are and what you have to offer? This is especially relevant in the business context. Corporate profiles more often than not, aim to increase the number followers instead of meaningfully engaging users to identify those who are potential customers.
The tone of social media strategies in the business sense should be informally formal. The idea of social networking is to gain a pulse of the market, to connect with customers and understand their preferences; besides gaining a fan following.
Whether you are interacting with the yuppie, ‘Digital Natives’ or the older, ‘Digital Immigrants’ keeping them engaged is one of the best ways of increasing brand awareness and informing them about new products and services. Developing relevant contests, conducting interesting surveys and providing ‘free’ valuable information will bring about the much required connection.
The train of thought should be to convert all your fans to engaged users, which in turn will increase the potential of increasing your customer base.
Identify those sincerer clicks. If you ‘liked’ this post, socialize this idea!
No comments:
Post a Comment